German automakers rule the US luxury market. Genesis is determined to change that

Luc Donckerwolke, chief creative officer for Genesis, explained the company's"beauty of the white space" philosophy to ABC News:"Purism is our priority in a world full of unnecessary detail. Our philosophy is closer to the butler attitude rather than the finger food buffet. We do not distract the driver with an orgy of buttons but integrate them wisely into our landscape according to their relevance for driving, safety and entertainment.

Schuster pointed to the tribulations of Alfa Romeo, Acura and Infiniti, luxury carmakers that are floundering to attract buyers. Marketing Genesis as a value brand with avant-garde designs may not be enough to take market share away from competitors, he argued. Industry insiders initially knocked Genesis for its sedan-heavy lineup at launch. The luxury spinoff's first vehicle was the midsize G80 sedan followed by the larger G90 and G70 sport sedan.

Genesis executives are prepared for a long and challenging road ahead, according to Stephanie Brinley, principal automotive analyst at IHS Markit. There were some stumbles in the beginning -- early Genesis vehicles were badged as Hyundais and sold at Hyundai dealerships -- but the brand quickly changed course to stay relevant.Hyundai Motor's "Genesis" is seen during its unveiling on Jan. 8, 2007, in Seoul, South Korea.

The GV80, for example, has been compared to the Bentley Bentayga, a $177,000 opulent SUV that can easily cost several thousand dollars more with"Apart from a big grille with a diamond pattern, a winged logo and a statutory presence, the cars have nothing in common," he asserted."The Bentayga [shares] its platform with other vehicles of the VW Group ...

But Genesis cannot expect the same trajectory as Lexus, Kim said. There were fewer players in the luxury market in the late 80s and early 90s. Plus, Lexus sold two models simultaneously, the LS400 and ES 250.

Ugly car.

Omg, I own the first year 2010 Genesis Coupe Track. This will be the immediate purchase for me upon release.

👍

Genesis... A new car line from Korean manufacturer Hyundai... 👍💯

Is it Hyundai though?

It looks like Mr.Incredible's car, at the beginning of the film ✨

My kids like that car

Sverige Senaste nytt, Sverige Rubriker

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