and Dish Media as well as smart TV maker Vizio Inc. are among the eight companies currently involved in Go Addressable, in an effort to advance addressable TV advertising, or TV ads aimed at specific groups of individuals.
But as media companies evolve their digital ad offerings, advertisers are tasked with cobbling together commercial space from various streaming services, smart TV companies, cable operators and even some programmers that are carving out their national ad time to enable more precise targeting, said Larry Allen, vice president and general manager of addressable enablement at“The buyers need a solution to their fragmentation problem,” Mr. Allen said.
The consortium, which meets once a month, will discuss issues such as which legacy systems should be updated to enable better workflow, or what jargon to eliminate so that different targeted ad companies can talk consistently about their processes and products. The ad business has long dreamed about the growth of addressable advertising in traditional TV. That means a mother on one street gets an ad that is different from one targeted at a young single man who is watching the same show a couple of streets away.
Pro-democracy activists in Japan staged a protest in front of the Ministry of Economy, Trade and Industry and calling out for no complicity in Human Rights Violations and cut ties with Myanmar Military. June18Coup WhatsHappeningInMyanmar
horrible
Sounds like they don't like when there is so much competition and they wish to help folks 'collude' into bigger groups that can collectively charge more.