She didn't let it crush her. Instead, the fashion designer repurposed the fabric and made things that the two boutiques selling her clothing committed to taking on consignment.
," her new book. "I'd go to Union Square and I'd be like, 'New designer, up and coming designer, please go see her.'Risk-taking has always been a part of Minkoff's DNA. She moved to New York instead of going to college, and started her business after being fired from her first fashion job.She also was in touch with her consumer early on, despite being told it would damage her business.
"It would have been a lot easier, a lot less work to be like, 'Well, that was fun. … Just shut everything down, we'll be back in a year,'" she said. Fortunately for Minkoff, the retailers are back and are increasing their orders. Her direct-to-consumer business was up 10% in 2020from the prior year, she said.
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