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Amazon seen triumphing over Apple privacy changes in digital ad business

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Amazon.com is expected to emerge as a winner in the digital advertising arena, surviving Apple's privacy changes better than rivals Facebook and Snap.

The e-commerce giant's vast trove of customer shopping data reduces its reliance on tracking info once provided by Apple's iOS mobile operating system.

"Google and Amazon require a user to already be looking for something, therefore aren't as reliant on cookies," Eduardo Cruz, performance marketing manager at SupplyKick. Twitter, which relies on targeted ads but not as much as Facebook, reported advertising revenue in line with estimates.

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