Facebook Name Change Is Example Of Marketing Tactic Used By Companies Under Fire

  • 📰 Forbes
  • ⏱ Reading Time:
  • 24 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 53%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

Facebook's name change is an example of a marketing tactic used by companies under fire

“We’ve seen other companies like Google do this with the creation of Alphabet. It will be up to “Meta” and Mark Zuckerberg to prove that this switch wasn’t an obvious crisis communication strategy to divert from the crises plaguing Facebook, and that it backs up its rebranding explanations for the switch with real value for consumers and shareholders,” he concluded.

Jacobs observed that, Meanwhile the stock is likely going to continue to rise until the government takes real action. While there is a long-standing Jewish tradition to rename a person going through life-threatening medical challenges, I don't think Zuckerberg had that in mind. I don't think the lesson for business leaders here is renaming equals rebirth...”said, “I think the timing feels strange given the recent scrutiny the company is under.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.

Facebook Facebook Facebook

Pretending to be under fire, it might be a clever strategy to project a company's future; the free publicity and marketing, place the future getting.

The word 'META' is commonly used in the tech world. Facebook's trademarking it would have been equivalent to AOL trademarking the word 'internet.'

Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 394. in SE

Sverige Senaste nytt, Sverige Rubriker