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Coca-Cola buys full control of Bodyarmor for $5.6 billion in its largest-ever acquisition

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Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company's largest acquisition to date.

Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo's Gatorade is far and away the market leader with roughly 70% market share.In this article

The beverage giant bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder. At the time, basketball legend Kobe Bryant was its third-largest shareholder after investing in Bodyarmor in 2013, just two years after its founding. Bryant's estate will receive more than $400 million from the sale,The deal for the remaining 85% of Bodyarmor isn't entirely unexpected.

 

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Invest in the best and forget the rest. Coke Cola has been a solid company for over 50 years being one of the best dividend kings around. Coachingfire

pepsi pepsi...no coke

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