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Swedish self-driving start-up Einride expands into U.S. market

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Looking like Optimus Prime's pacifist cousin.

The company has already started operating a fleet of 20 Einride Pods - its electric self-driving truck without a driver cabin - at the Louisville headquarters of GE Appliances, a unit of Chinese home appliance maker Haier, which includes a sprawling manufacturing complex.

The company is working with U.S. regulators to"take this outside the fence and operate on public roads as well". The Swedish start-up has raised $150 million from investors, including a $110 million funding round announced in May.Self-driving technology for freight trucks has attracted investor attention as it should be easier and cheaper to roll out than in self-driving cars and robotaxis, while providing a clearer path to profitability.

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