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New popcorn business won't be a 'gamechanger' for AMC, says rival movie theater CEO

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Popcorn may be a staple at the movie theater, but it won't be a 'gamechanger' for AMC Entertainment, said Cinemark CEO Mark Zoradi on Friday.

selling its popcorn at around a dozen mall kiosks

"I don't think it is necessarily a gamechanger for anyone, because popcorn is very important to all of us," Zoradi told CNBC's Julia Boorstin in an exclusive interview on "The Exchange" Friday. Zoradi said it's more important for Cinemark to create a "great cinematic experience" for guests in order to continue to drive strong ticket sales in the wake of the coronavirus pandemic.

Shares of Cinemark jumped more than 5% Friday after the company reported a narrowed loss for the third quarter compared to the year ago period. Like many movie theater chains, Cinemark was hit hard by shutdowns due to the coronavirus pandemic. However, the box office has been buoyed by increased consumer confidence and a string of popular blockbusters.

 

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What do you expect a rival to say. Lol

they really do think we’re that dumb 😂🤣😂

No way the rivaling business has an opinion?

Cinemark is Great Value AMC

Well, of course the rival says that. They're betting against the company.

Maybe selling popcorn will eliminate the need for safety.

Sour lemons much? $AMC 💎💎💎

Hmmm last time I checked Mark Zoradi wasn't the CEO of the largest movie theater chain in the world. His opinion is insignificant.

It is a supporting product that people can bring home for a movie like experience at home that will boost sales revenue. Anyways, I call FUD on CNBC. Did you get CGasparino to write this or what? amc CEOAdam

Rival movie theater?

Yes

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