Girls Can't Be What They Can't See: Why I Went All-In on My Business

  • 📰 marieclaire
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And how my community helped me survive the pandemic.

” t-shirt while working a 9-to-5 marketing job in Boston; in 2019, I juggled that job with an entrepreneurship program at Babson College. Somehow, I found a way to do all this while also shipping around 300 orders a month. Imagine what I could achieve if I could invest more time?

Then, in the fall of 2019 I met a phenomenal woman at a marketing conference who, after hearing my story, grabbed my phone, opened my calendar, and created a reminder for me to make the leap to full-time entrepreneurship by January 2020. After much anticipation, I gave my 9-to-5 boss a couple months' notice.I finished my business program that month and won the final pitch contest with a $5,000 grand prize.

In addition to supply-chain problems and economic uncertainty, my biggest challenge during this time was the fact that more than a third of my business came from sports teams, which weren’t competing, or in-person sales at tournaments, which weren’t happening. More than ever, I’m convinced that there’s no limit to what we can achieve when small businesses and their communities support each other. The mission of my company is to change the culture of women’s sports, and by doing so, to empower Black women and my community. But I get as much support from my customers as they do from me.

 

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