Since 2017, Joylux claims Facebook has shut down its advertising account twice. It says the company never provided a reason for those actions. It also claims Facebook has automatically denied ads that include “vagina.” That’s something Meta,doesn’t enforce a blanket ban on keywords like “vagina” and “menopause.” Instead, it says it considers “how each ad is positioned.
“We welcome ads for sexual wellness products but we prohibit nudity and have specific rules about how these products can be marketed on our platform,” the spokesperson said. “We have provided detail to advertisers about what kinds of products and descriptions we allow in ads.” What makes Facebook’s actions in these instances frustrating for the 60 companies that took part in the report is that they believe Meta hasn’t applied the same standards to ads targeting men.
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