The difference between a thought leader and an influencer
There are key differences between an influencer and a thought leader. An influencer is someone with a large social media following that people want to be like, and their influence can get others to try the products that they use. This is known as, and many brands pay good money to get their brands in front of their target audiences using influencers.
As a thought leader you are in a position of influence and leadership where you are sharing stories and asking your audience to think deeper on issues and make a connection through building that trust with your community.Public speaking is an excellent way to elevate the message and ideas that you are putting out into the world. It increases your visibility and offers your target audience more time on an intimate level to get to know you better.
Helping your audience imagine new possibilities and imaging new ways of being is a great way to create a connection.How you can get started as a thought leader today:When you see a problem in your industry and you want to address it so that you can help people see that there is a better way, this makes room for thought leadership.Spreading your message has never been more accessible. It’s easy to talk about it on social media, through newsletters, or other mediums you choose.
The bottom line is that for professionals and executives, getting your message out into the world and building that connection with your target audience through relatable stories and building trust, you will be attracting your ideal clients that you will enjoy working with. When you are attracting the right people to work with, and booking paid speaking engagements, this is a direct impact to your revenue.
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