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How Joe Wicks helped turn cheesecake hobby into baking business fit for the Queen

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A boost from the Body Coach helped painter-and-decorator turned baker Joe Moruzzi get his Instagram-fuelled cake business Pleesecakes in front of the Queen

By 2017, Moruzzi had turned his baking hobby into a side hustle. He started an Instagram account to market his cheesecakes, and took them onto the building sites and homes he was painting — including footballer John Terry’s house.

 

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