How A College Etsy Business Turned This Student Into A Serial Entrepreneur

  • 📰 Forbes
  • ⏱ Reading Time:
  • 22 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 53%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

When people drop out of college it’s often due to financial issues or personal reasons. When Olivia Crabtree quit her degree course it was because the little Etsy business she set up to help her student finances led her to launch The Small Business Handbook and enjoy a new career as an entrepreneur.

Crabtree’s marketing strategy initially focused on Instagram and TikTok, the best platforms for virality, uploading educational and relatable video content, which saw its first spike after 51 videos. She also took advantage of selling via Instagram Stories. “Many businesses don’t bother promoting on their stories as their reach is significantly lower, but they forget that those few viewers are their most engaged followers, and therefore convert far easier,” she says.

Today Crabtree has a team of eight, including four packaging assistants, a virtual assistant and a Pinterest manager, while her business has turned over £234,000 in its first year to March 2022. Several new businesses, aimed specifically at helping coaches, service providers, and influencers, are in the pipeline, along with plans to launch a non-profit organization to help underprivileged people make money online.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 394. in SE

Sverige Senaste nytt, Sverige Rubriker