Signage is seen at CNN center, Thursday, April 21, 2022, in Atlanta. The pantheon of colossal business failures has a new member in the CNN+ streaming service. The news network's subscription offering hadn't even been operating for a month before Warner Bros. Discovery announced this week that it would be shutting down on April 30. – The Edsel. Quibi. New Coke. The Segway. DeLorean sports cars. The pantheon of colossal business failures has a new member in the CNN+ streaming service.
Old-timers remember the Edsel, a new car model introduced by Ford in 1957 that was poorly made and too expensive. It was discontinued after two years, costing Ford an estimated $250 million, the name remembered as a synonym for business failure long after the car itself was forgotten. Rosenbaum, a self-described news junkie, couldn't figure out what CNN+ offered that was unique and vital to him. He said he never even considered paying the monthly $5.99 fee to subscribe.handful of its own news programs
When Discovery bought out CNN's previous corporate owner, AT&T, many observers believed CNN+ would eventually be absorbed into a larger app that also had entertainment offerings.
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