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Regal Hotels plans virtual conferences in metaverse as new business norm

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Corporate events and industry conferences will likely operate in a hybrid mode in a post-Covid world whereby live events will be broadcast simultaneously into the metaverse, according to the head of Regal Hotels, which is preparing to host virtual events in The Sandbox. As the first listed property group in the city to invest in virtual land in Mega City,...

Corporate events and industry conferences will likely operate in a hybrid mode in a post-Covid world whereby live events will be broadcast simultaneously into the metaverse, according to the head of Regal Hotels, which is preparing to host virtual events in The Sandbox.

“The format of corporate meetings and conferences will not be either online or offline, but will take on a hybrid model whereby it will also enable participants to continue with their networking,” said Lo. “The metaverse has made it possible to engage attendees in ways that are not yet available on [existing] video conference platforms.”

Artificial intelligence and search engine giant Baidu hosted its first three-day AI developers’ virtual conference last year on its metaverse app “Xirang ”, or Land of Hope, enabling 100,000 attendees to interact. NetEase’s virtual event platform “Yaotai” presented the Hong Kong stock exchange listing ceremony of its own music streaming unit NetEase Cloud Village last November.

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