“It’s been super energizing, people are excited, our drivers are excited. This has been needed for a long time here, we’re just excited to come in to try and make a difference,” said Cody Ruberto, Uride’s CEO.Housing starts down, but population and job postings up in Central Okanagan
“This is an alternative for people. They can take Uride and it should be cheaper than taxis, and we are really focused on our pickup times,” said Ruberto.“We want to be when you click our button, you automatically get paired with a driver and you have someone on the way, We want to ensure wait times are low and you always have a safe ride.”
“We’re just going to sit back and see how it goes, because there is only a certain population here and only so many people need rides,” said Roy Paulson, a Kelowna Cabs’ driver.