. Thakur is an award-Winning B2B SaaS founder and CEO, and Stanford University Graduate School of Business certified board director with experience delivering $600M in revenue by building high-performing organizations that drive product-led growth. Thakur is a former engineer with a focus on delivering strong business outcomes and supporting high-stakes initiatives collaboratively.
You let the customer try out the product and see if it solves a problem for them. GoDaddy launched a range of services or products that small businesses can try for free . And until the small business sees the need to go live with a website, or until they see the need to collect payments, they can build it for free for as long as they feel the website is ready to go live. Or their business is prepared.
Executives who relentlessly pursue execution also articulate the core metrics that matter. In SaaS organizations, examples of core metrics include product usage, cLTV , CSAT or NPS , and customer retention. One of the common questions that get asked is “how much runway does the company have until its next round?” The reason this is important is that it gives the new and future employees confidence. If they are confident, they will focus on the mission and getting things done. If they are worried about the company’s financial strength, they may be distracted and may find other opportunities.
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