“People started their day with yoga, meditation and breath work before they went to the festival and I think people really appreciated having the space to rest, recharge and heal,” Holman explains of The Wellness Oasis activation. “One of our teachers was shown in the Coachella recap video, so the fact that they’re using meditation and wellness in the marketing of the festival shows the value we brought to the Coachella experience.
And for WATA, she says that she was inspired to co-create the Collective by learning over the pandemic that she and Holman were able to “curate these experiences that help people heal, relax and meditate, even through our phones. We saw, this has the potential for in-person activations and partnerships with brands like Calm, that help take our desire to bring wellness and healing to our community and to the global stage.