Sacha Baron Cohen and the weed company he was suing agree to dismiss filing

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‘Borat’ actor was claiming $11.5 million in damages for billboard ad that falsely implied he supported the cannabis company and its products - via TheGrowthOp 🌿 📰 Cannabis CannabisCommunity CannabisIndustry CannabisCulture

, Mass. features a suite of sustainably cultivated cannabis flower, as well as its line of non-solvent concentrates, CO2-derived extracts and vegan edibles.Lawsuit cited copyright infringement and false advertising

The unlicensed use of Baron Cohen’s image, and the implied endorsement and affiliation with the company, is false,. The ad represents wilful copyright infringement, false advertising and violation of the Massachusetts statute against misappropriation of rights of publicity, it added. Attorney David Condon wrote in the lawsuit that Baron Cohen “never has used cannabis in his life,” because “he does not believe it’s a healthy choice.” Furthermore, Condon added, Baron Cohen “never would participate in an advertising campaign for cannabis, for any amount of money” as he feels it would compromise his credibility as an actor and a social activist.Article content, which was released in 2020, and the picture took top prize for best musical or comedy.

 

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