Novartis CEO: 4 factors can help the industry price and pay for lifesaving cell and gene therapies

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Commentary: These 4 factors can help with pricing and payment of lifesaving cell and gene therapies, Novartis CEO says.

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It is difficult to objectively quantify the value of the proposed factors, and ine could argue that benefits to society might be best achieved at a zero price point. My POV - Reverse the Revenue Equation -

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