This is primarily done via strategic and innovative funding through debt or equity investments in Malaysian creative companies. MyCreative was incorporated on April 20, 2012 under the Malaysian Companies Act 1965 by the Minister of Finance [‘MOF’] and now reports to the Multimedia and Communications Ministry.
Some notable successful brands that were previously funded under MyCreative include dUCk, Christy Ng, My Apparel Zoo and Oyez! Books, among others. To further support creative industries in Malaysia, the MyCreative Group established its subsidiaries, “Riuh” and the Economic Development Agency of Cultural Art in 2017.