The offer of a more senior role, better pay and more purposeful work rank high on employees’ reasons for moving elsewhere. The lure of a company’s culture is also encouraging greater rates of retention. Or re-application, as is increasingly the case.
In a recent PwC survey of 3,200 leaders and employees worldwide, 69% of respondents who said that their organisations have been able to adapt over the past year also said that their culture has been a source of competitive advantage. For those who think of their leaders as “role models of value, purpose, and culture”, 85% say their organisation's culture provides a competitive advantage.
As well as wanting to feel a shared sense of purpose, people crave a sense of belonging and a more rewarding employee experience. Employers’ failure to meet new demands for autonomy and flexibility at work are among key reasons why many employees have resigned from their roles or withdrawn from full-time employment entirely.needs continue to change, employers who listen and adapt their culture accordingly will be best placed to attract and re-attract talent.