New lodging data from last month's Dreamforce underscores the conference's massive impact on downtown hotels, while highlighting the disparities between the events of previous years.
Exact hotel room night figures from Dreamforce per the city's tourism bureau and Moscone Center event organizer, the San Francisco Travel Association, are still being worked out, the organization said. Joe D'Alessandro, SF Travel's president and CEO, called the new STR data"exceptionally good" and exceeding expectations — particularly after. He noted that for the week the San Francisco area had the country's second-highest hotel occupancy — 84.9% as tracked by STR, 5 percentage points behind the leading New York City.
The ADR for the downtown submarket was about $540 over the first two days of Dreamforce 2022. That's significantly softer than the two-day ADRs of Dreamforces in 2019 and 2018 , but better than those of 2017 and 2016 .