In summer 2020, buoyed by interest in the Black Lives Matter movement, Southern Roots Vegan Bakery owners Marcus and Cara Pitts were profiled in several San Antonio publications, including theThe publicity yielded a"jaw-dropping influx of orders" from all over the nation, according to Cara Pitts. The then-tiny business scrambled to keep up, at one point thanking customers for their patience if they faced delays.
That challenge now behind them, Southern Roots' owners are looking to expand, setting their sights beyond shipping sweets nationwide and focusing on building partnerships with hotel and coffee chains looking to better serve customers adopting a plant-based diet. The last time we checked on you, your business had kind of gone crazy because of its early publicity. Maybe you can give an update on what the past 12 months have been like.
The idea that you can bring vegan treats to hotels seems like it could open a whole new world for guests. Is that your goal: to be in every Hyatt and midsized coffee chain?
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