Business Maverick: Musk Says Twitter Had ‘Massive Drop’ in Revenue on Ad Pullback

  • 📰 dailymaverick
  • ⏱ Reading Time:
  • 47 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 84%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

Elon Musk said that advertiser fears over content moderation on Twitter Inc. caused a “massive drop in revenue” at the platform even though no changes have been made.

The comments come after brands including Audi, Pfizer Inc. and General Mills Inc. said they planned to temporarily pause spending on the platform while they wait to see how it evolves under Musk’s leadership.

Musk, who has branded himself a free-speech advocate, has said he wants to change how the website treats controversial content, while reassuring advertisers that he doesn’t want it to turn into a “free-for-all hellscape, where anything can be said with no consequences.” Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.Read More: Twitter Latest: Musk Says Ad Losses Fuel ‘Massive’ Revenue Drop

The billionaire paid $44 billion for Twitter after a contentious courting process that has resulted in a clear-out of senior management once the Tesla Inc. CEO took over. Musk’s ownership has already brought immediate disruption to Twitter’s operations, in part because many of his ideas for how to change the company are at odds with how it has been run for years.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 3. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

Business Maverick: Advertisers begin to grill Elon Musk over Twitter ‘free-for-all’Elon Musk promised advertisers he would keep Twitter from turning into a “free-for-all hellscape”. This week, advertisers are beginning to demand details on how he plans to uphold the commitment. I hate guesses. I’ll wait for the decisions and the facts.
Källa: dailymaverick - 🏆 3. / 84 Läs mer »

Twitter fires staff via email as Elon Musk puts company on ‘healthy path’CEO Musk, the world’s richest person, is looking to cut about 3,700 Twitter staff, or about half the workforce
Källa: BDliveSA - 🏆 12. / 63 Läs mer »