A quarter of a century after he chomped a one-inch piece of cartilage off Holyfield’s right ear and spat it on to the canvas in their second world heavyweight title clash, Tyson has turned that disgrace into an ongoing gag and, for a pair of boxers who both squandered immense fortunes earned in the ring, a unique selling point. Nostalgia marketing with a whiff of infamy about it.
Mike Tyson and Evander Holyfield: the former boxers have teamed up to promote Tyson's brand of cannabis-based edibles Tyson might be the perfect rogue pitchman for a drug grinding its way towards respectability and acceptance into the mainstream. Between voicing himself in “Mike Tyson Mysteries”, a hip adult pastiche of the Scooby Doo cartoons, and starring in a one-man Broadway show about his extraordinary life, the former “baddest man on the planet” has evolved over decades into somebody Sports Illustrated dubbed “baddest dad on the planet”, partially because his daughter Milan is a tennis prodigy.