DETROIT — The 2021 merger of Fiat Chrysler Automobiles and PSA Group brought together 14 brands with varying levels of market success. A key question going into the tie-up was whether all of these brands would have a future under one umbrella."Can everything survive? Everybody's got a fighting chance, and everybody is performing, which is great," Stewart said at the Automotive News Congress in Detroit.
This approach has breathed new life into brands such as Chrysler, which has been trudging along with a shallow product lineup in North America and appeared to be in need of direction before the merger. "Obviously we've had a lot of different names over the years, but we are a house of 14 brands. And what's incredible about bringing the brands together, it's just that they're highly differentiated brands," Stewart said.