Briones: E-commerce wasn't the cure-all for pandemic business woes

📆 2022-12-06 18:15:00
📰 OttawaCitizen

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If we want Ottawa\u002Darea brands to survive and thrive, we need to return to the early\u002D2020 trend where consumers primarily shopped local.

During the pandemic, businesses saw a boom in sales and “shop local” initiatives, including using online tools to do that shopping. The spotlight was on our neighbourhood entrepreneurs: news features, TV interviews, local campaigns that boosted the local business economy and prevented it from closing down. Some speculators even thought online was going to replace brick and mortar altogether.

I experienced this myself to a certain degree. I own two retailers and our online sales jumped so much during the pandemic that we even toyed with the idea of renting extra warehousing space to create an online distribution centre, and wondered what the future of our physical locations would be like.

Giants such as Amazon, Shein, Wish and other online stores continue to make gains while smaller, locally owned e-commerce retailers struggle to compete for a spotlight that is no longer there.

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