FG eyes $100bn franchise industry annual revenue - Punch Newspapers

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“Today, there are a number of emerging and developed economies that have embraced franchising as an effective means for job creation. For example, South Africa, whose economy is comparable to Nigeria’s, generates 12.5 per cent of its GDP from franchising,” she added.

According to her, the Lagos State government in an attempt to tap into the rich industry is encouraging investors to set up franchises in Lagos, the country’s largest commercial city.

 

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