The fun never ends: This carnival operator wants to evolve her family business for modern Singaporeans

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Why I Do What I Do is an original AsiaOne series where we showcase people with uncommon professions and what it takes to get there. Taking over a family business can be a double-edged sword. While it's exciting to finally put your own stamp on a successful business, there can also be a lot of pressure to follow your predecessor...

is an original AsiaOne series where we showcase people with uncommon professions and what it takes to get there.While it's exciting to finally put your own stamp on a successful business, there can also be a lot of pressure to follow your predecessor — most likely a close family member — who built an empire from scratch.

Little did she know that her risk management skills would come in handy when 2010 came around, and her father approached her to join Uncle Ringo. She has tried her hands at everything from ticketing all the way to ride maintenance in a bid to get a bottom-up understanding of the family business. Another reason for the birth of The Show Master came down to Joyce's observation that as their key audience — the children — grow older, they demand "fresher" forms of entertainment other than carnival rides.

"Thanks to all the contacts that [her dad] has gained in the past 38 years", Joyce and her team managed to get in touch with UK-based Gandys Circus and within six months, they managed to make their dream a reality.And that quick thinking has led to a fruitful partnership with Gandys Circus — which has withstood the test of Covid-19 — as Joyce welcomed the English circus back for The Great Bay Fiesta event last year.

 

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