M&M's new all 'female' package sparks outrage | CNN Business

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M&M’S is making a statement with its latest candy pack, which features an all-female set of characters — including Purple, its newest addition.

M&M’S is making a statement with its latest candy pack, which features an all-female set of characters — including Purple, its newest addition. It put the company once again knee-deep into culture wars controversy. Candy maker Mars announced that the limited edition all-female pack will include only Purple, Brown and Green — the candy’s trio of female characters, who are upside-down on the package — to “celebrate women everywhere who are flipping the status quo.

Keep focusing on giving people their own color M&M’S while we take over all of the mineral deposits in the entire world.’” A graphic on a show even called the candy “woke.” Changes at M&M’S In addition to adding Purple to the lineup, M&M’S has made other changes to the 82-year-old brand in recent months, including tweaking its logo and giving its six characters new shoes in an attempt to modernize the candies. Green has swapped her go-go boots for sneakers.

 

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So, Mars (the company behind M&Ms) is actually being sued for child slavery and this is the thing you're worried about? Talk about seriously arse backwards priorities

Ha my wife can't see green so it's just gray

Another item that I will not be buying in the future.

When the debate is reduced in M&Ms it means people has no more problems and want to create new ones. Lol

Define women...

Oh just stop! For crying out loud their M&Ms and I bet they still all taste the same, regardless of their color or how they come out of the bag and I never eat the bag.

I thought the goal was equality... There's NOTHING EQUAL about this..

What an awesome display of inclusively by a CPG brand! Nice work M&M's!

This is taking a step backwards.

The world is clearly ending.

Our candy does not have to make political statements. We don’t care what you believe, shut up and make candy!

When you're a candy company with a rainbow theme, and you decide to endorse a group that uses a rainbow as their logo. Then realize you have to change it to be a special packaging, but it was already rainbow themed

So it tastes like tears and regret?

Oh lordty, M&Ms just doubled down 🤣🤣🤣

What about the underrepresented gender neutral anthropomorphic snack? Bigots!

If people really care that’s hysterical 😂😂. Good sales gimmick though👍🏼👍🏼

Isn’t this sexiest against trans people? Or two spirit people? Cancel M&Ms immediately

I'll buy a pack today. Just to piss off the Domestic Terrorists party.

This is a necessary move for gender equality. Thank you M&Ms 👏

M&M's are just candy.

Do they need more fat people in the world? That is unhealthy.

Purple is for Alzheimer's the other brown one which one replies the black women you forgot the black M&M. Where is the black M&M

❤️

What?

We r doomed

🙌🏿

How brave

🤨🙄🙄

The purple one definitely has 🥜

What are their pronouns?

The green one is slutty and the brown one is a frumpy fat chick. What’s the purple one?

There are people who will legitimately be upset about candy packaging.

A culture war? Baby...

they gonna give them nuts?

What statement is that? That 3.14 oz of M&Ms is 420 calories?

I’lll certainly begin eating M&Ms now.

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