is a notoriously stubborn industry. This documentary does little to dispel that reputation, but you don’t have to be a dedicated follower of fashion to be gripped.
In this well-crafted film, writer-director Becky Hutner takes us on a journey through the working life of Amy Powney, a Millennial fashion designer fighting an uphill battle to affect positive change in her field. Powney, the creative director of popular British label Mother of Pearl, designs wearable, super-feminine clothing at a luxury level. In 2017, she decided to embark on a challenge that both unheard of and deeply important to her personally: to make an entirely sustainable luxury collection – from the people picking the cotton to the plastic bags being recycled along the way – in time for a looming London Fashion Week deadline.
Trailblazing fashion designer Amy Powney is on a mission to create a sustainable collection from field to finished garment Travelling from Uruguay to Peru via Turkey, she and her collaborator Chloe Marks repeatedly bump up against the flagrantly wasteful and often indifferent – chasing supply chains, demanding social responsibility and fair wages for workers, and protecting animal welfare and water usage – all make for a difficult job indeed.