Q: Is there a story behind the name?We used the French word coeur, meaning heart, as part of our name because it sounds like the word core in English. This way, In The Coeur can be interpreted as In The Heart, or as In The Core. This word play also has a dual meaning to it. For the first meaning of core, it signifies what one of our brand’s goals which is to express the “core” of youth.
Our target demographic is majority Gen Z, but we also consider younger Millennials as our target audience. Our clothes generally come off as feminine and are targeted toward women, but they are not limited to just women.Article contentOur hero product is our ITC Lounge Sweatpants Navy. Although they are casual everyday sweatpants, they are more versatile than your average pair. Our sweatpants have elastic bottoms that can tighten or loosen depending on the look the wearer wants.