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Non-alcohol booze industry on the rise

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It’s the rise of non-alcoholic drinks giving people the option to enjoy a bubbly beverage without the buzz. All while promoting sobriety through education, conversation and early intervention.

TUCSON, Ariz. — “I never had a legal drink, I wasn’t even 21," said Christie Dunkelberger from Cottonwood Tucson.“I could not comprehend a life without alcohol. How do women meet men without alcohol. How do I have fun? How do I dance?" said Dunkelberger.

“All of this education and early intervention and breaking the stigma we’ve worked on over the past decades is finally working. I think this new generation has more options on choosing a sober path," said Dunkelberger.

 

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