Colorado joined California , the District of Columbia , Illinois , Massachusetts , New Mexico and New York in a coordinated effort taking legal action against Juul. On Monday, West Virginia announced a $7.9 million settlement for similar allegations of marketing to youth.
“This settlement is a victory for the state of Colorado and everyone who fell victim to Juul’s reckless, deceptive, and unconscionable marketing tactics,” Weiser said in a statement on Wednesday. “While no amount of money or new restrictions on Juul’s business practices can undo the harms caused by the teen vaping epidemic, this settlement will make great strides towards reducing it and can support young people who are hurting now more than ever.
Weiser’s 49-page settlement with Juul restricts how the company can advertise to Coloradans. The company cannot execute specific promotional campaigns or distribute promotional materials. Juul agreed to sales and distribution restrictions and other business prohibitions. Juul also agreed to hire a compliance officer under the Colorado agreement.
Juul announced in December a global legal resolution to cover more than 5,000 cases brought by approximately 10,000 plaintiffs.
Only thing you can bet on is that Gov Polis and the CO democrats will waste it.