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Cannabis companies look to '4/20' to light up sales

  • 📰 Reuters
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From cannabis-infused flowers to edible weed gummies, marijuana companies are pulling out all the stops as they eye bumper sales on April 20 - a day referred to as '4/20' in weed culture.

Wholesale cannabis platform Leaflink expects sales of infused flowers and pre-rolled joints to jump 500%-1,000% compared to 2022.CEO Matt Darin.

"We'll probably see two-and-a-half times the normal Thursday sales … we've been upping our production in anticipation of record sales," said Nick Rinella, CEO of Hippos, which operates recreational and medicinal cannabis dispensaries in Missouri.

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