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More and More Companies Are Letting Women Opt Out Of Mother's Day Marketing Emails

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And some right-wing outlets say the trend is 'anti-family.'

issues, or traumatic pasts can make a seemingly lovely holiday into a day they’d rather forget. Some major companies and brands have begun to understand this and taken action to help their customers feel a little less pain on Mother’s Day.

The kind gesture gives a little bit of peace to those who are reeling from the loss of a child or pregnancy, those struggling with infertility, those grieving their own mother who has passed, or those who have painful relationships with their mothers. Another Twitter user replied, “As a new member of the ‘dead mom club,’ I would have appreciated a few more opt out emails this month.”

Senior advisor to former President Donald Trump and founder of conservative legal group America First Legal also chimed in and

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