, which caused a national stir when the beloved beer brand partnered with trans influencer Dylan Mulvaney earlier this year. Around $27 billion in the company’s market value is now gone, falling to about $107 billion from over $134 billion in March.
May was the third-worst month ever recorded for Anheuser-Busch InBev, which fell about 20 percent from its recent high in March. The controversy started when Mulvaney was sent a personalized pack of Buds as part of a March Madness ad campaign. Conservative uproar ensured, prompting ridiculous boycotts and a social media frenzy that is yet to fully subdue.
Sverige Senaste nytt, Sverige Rubriker
Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.
Bud Light parent Anheuser-Busch sees $27 billion gone, shares near bear marketBud Light's marketing push rolled out two months ago has been a headache and a costly move for parent company Anheuser-Busch and its shareholders.
Läs mer »