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Elon Musk’s Twitter rate limits could undermine new CEO’s efforts to bolster business, ad experts say

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“The advertiser trust deficit that Linda Yaccarino needs to reverse just got even bigger,” said Mike Proulx research director at Forrester. “And it cannot be reversed based on her…

who pulled away from the site after Musk bought it last year, the Financial Times reported last week.

CEO Linda Yaccarino has sought to repair relationships with advertisers who pulled away from the site, the Financial Times reported last week.Elon Musk announced that Twitter would limit how many tweets per day various accounts can read, to discourage “extreme levels” of data scraping and system manipulation.

Hours later, he said the cap was raised to 10,000 posts per day for verified users, 1,000 per day for unverified and 500 posts per day for new unverified users.

 

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