Calgary company inks deal with Adidas to produce CO2-embedded running shoes

“This is just a starting point that we selected,” said Oco co-founder Madison Savilow, of the carbon-embedded ink that the company will be providing to Adidas for the production of 400,000 pairs of Terrex running shoes.

For a company like Adidas, she said, using captured carbon additives in its shoes is more than just a gimmick. Many inks are made from petroleum-based ingredients, so Oco is offering a way for companies to reimagine their supply chains. “But they’re uncertain how they’re going to hit it or even what pathway there is for them to hit it.”

“Our goal is to eventually see every material that’s used in the consumer goods sector be made from a circular or regenerative process,” she said.

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