Calgary company partners with Adidas to produce CO2-embedded running shoes - Terrace Standard

A Calgary-based technology company has paired up with Adidas in a partnership that will see the sneaker giant manufacture some of its shoes using ink embedded with captured carbon emissions.

But the company also aims to engage the public with products that help people see the potential of carbon capture technology. She said the same carbon-embedded material used to make the ink for Adidas can also be used in plastics, pharmaceuticals, batteries and more — meaning there’s a wide range of opportunities.

“But they’re uncertain how they’re going to hit it or even what pathway there is for them to hit it.” “We’re starting with inks, but a lot of the work that we’re doing is in polymers or plastics … And we’re also co-developing and developing in-house materials that can have a bigger impact as well. That includes things like resins, and we’re looking at the textiles space as well.”

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Calgary company inks deal with Adidas to produce C02-embedded running shoes - BNN BloombergA Calgary-based technology company has signed a deal with Adidas that will see the sneaker giant manufacture some of its shoes using ink embedded with captured carbon emissions.
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