Note: The data from iSpot includes first-airing of WNBA, NWSL, LPGA, and women's college basketball and softball events from January 1 to July 19.
Data from iSpot doesn't capture the whole industry — by only tracking traditional TV viewership, it excludes local channels, streaming, and digital — but it still provides a window into the growing advertising opportunities in women's sports. The company couldn't provide spending estimates, but instead gave Insider household TV ad impressions, marketing speak for views on a household level, for all WNBA, NWSL, LPGA, and women's college basketball and softball events from Jan.
"When we can find those passion points that are important to our audience," Peck said,"it builds affinity for the brand."Arike Ogunbowale's national championship-winning buzzer beater