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Personal Finance | How did United African Stokvel con so many people? | City Press

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Many of those who invested say they believed the UAS was legitimate because they had heard about it through the media

They are seen as being “endorsed” by the media houses. From the outset, it is important to understand that companies often pay for coverage – they pay for the interviews.

This is a very difficult path for the journalists to walk. As a journalist, one tries to cover new and upcoming investment options to provide these new entrants with some coverage in an industry dominated by large established players. Journalists should do their research, and the investment being offered needs to make sense. But, as an investor, you always need to do your own homework before you invest. You cannot believe something to be legitimate because you heard about it in the media.The other challenge journalists face is defamation. As much as one has a bad feeling about an investment such as UAS, publicly calling them out without any evidence will very quickly land you at the press ombud.

The UAS is not the first and certainly will not be the last investment scam to gain popularity and receive positive media exposure.

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