Rome wasn’t built in a day, but after years of lobbying, Italy’s games industry is finally getting the support it needsFew countries boast a rich cultural history like Italy’s. And yet, until recently, the land famous worldwide for its art, film and music has struggled to make waves in the video games industry. Thankfully, that’s changing – and fast.
“When I joined the association, I spent the first years battling prejudice, fighting parliamentary enquiries around censorship and a lot of negative stuff,” Thalita Malagò, IIDEA director general, told VGC. “Then there was a time where the industry started to develop, and we were able to shift the discussion towards what we should do to help the industry develop here and compete with other European countries.
“Since 2018, the number of developers and game studios in Italy has doubled. Half of that employee growth has happened in the last two years”
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