“Videos with kids do really well,” said Bobbi Althoff, a TikToker with more than 5 million followers who used to feature her young daughter in paid advertising, but has since decided not to for privacy reasons.
Video bloggers — or vloggers — would be responsible for maintaining records of kids’ appearances and must set aside gross earnings for the child in a trust account for when they turn 18; otherwise, the child can sue. “I realized that there’s a lot of exploitation that can happen within the world of ‘kidfluencing,’” said Nallamothu, now 16. “And I realized that there was absolutely zero legislation in place to protect them.”
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New Illinois law will allow child influencers to sue if earnings aren't set asideIllinois is the first state in the U.S. to ensure child social media influencers are compensated for their work. That’s according to Sen. David Koehler, of Peoria, who sponsored the bill signed into law Friday that will go into effect on July 1, 2024. Besides coordinated dances and funny toddler comments, family vlogs nowadays may share intimate details of their children’s lives for countless strangers to view. Brand deals featuring the internet’s darlings can reap tens of thousands of dollars per video. But so far there are minimal regulations for the “sharenthood” industry, which experts say can cause serious harm to children.
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