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'Girl Math' personal finance trend goes viral on TikTok

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'Girl Math' is the latest financial trend going viral on TikTok where purchases under $5 don't count and big ticket items should be measured by their cost per wear

A new personal finance trend has TikTok users recommending humorous new ways to rethink their spending habits — like imagining that anything under $5 is free, or measuring the cost of big-ticket items by their cost per wear.

"Girl Math" was first popularized by the New Zealand podcast Fletch, Vaughan & Hayley. In a July episode that has since been viewed over 1.6 million times on TikTok, the hosts humorously told a caller that her $400 wedding hair extensions were"basically free" because of"Girl Math." "We're looking at $40,000 to redo the wedding because that hair just looks thin," they told her, whereas the cost of the hair extensions was really only 1.40 New Zealand dollars per inch of hair, or around 80 cents per inch.

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