The Lord of the Rings Is Performing 'Well Ahead' of Embracer’s Business Plan

franchise with playing a large part in the company’s improved fiscal first-quarter financials.revealed that Embracer had a revenue gain of 47 percent for the period of April to June over the same quarter of last year. The outlet noted that the company cites “a strong contribution from Middle-earth Enterprises, driven by strong licensing revenue for“The performance of Middle-earth Enterprises is well ahead of the business plan developed at the time of acquisition a year ago.

Alongside the Magic: The Gathering cards themed after the franchise and the launch of The Lord of the Rings: Tales of Middle-earth, the video gamereleased this past May. The title released to negative critical reception, with critics pointing out its technical issues and dull gameplay. New Line Cinema and WingNut Films produced the original The Lord of the Rings trilogy, with Barrie M. Osborne, Peter Jackson, Fran Walsh, and Tim Sanders serving as producers .

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Embracer Touts ‘Lord of the Rings’ IP Business for Performing “Well Ahead” of Plans as Revenue Rises'With a series of initial actions now taken' in the Swedish gaming company's restructuring program, its CEO says: 'It is painful for all of us to have talents leaving the group, but we are doing everything we can to avoid corporate stupidity.'
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