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Accenture: Generative AI to usher in a bold new future for business, merging physical and digital worlds

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New research from Accenture finds that generative AI and other evolving technologies are ushering in a new future as physical and digital worlds become inextricably linked.

99% agree that emerging tech Investments will ensure organizational resilienceNew research from Accenture finds that generative AI and other rapidly evolving technologies are ushering in a bold new future for business as physical and digital worlds become inextricably linked. When Atoms Meet Bits: The Foundations of Our New Reality

It said with 99% of Malaysia executives agreeing that investments in emerging technologies will help their organisations remain resilient on the global stage, this year’s edition of the report offers businesses insights on the steps needed for enterprises to thrive today, where the physical and digital experiences are increasingly converging.

Advancing human capability as a co-pilot, creative partner or advisor, nearly all Malaysian executives agree that generative AI will spark significant creativity and innovation and that AI foundation models will enable connections across data types, revolutionizing where and how AI is used .

“The introduction of Malaysia Digital last year exemplifies the country's commitment to harness technology’s potential,” he added.

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Accenture Technology Vision 2023: Generative AI ushers in new future for businessNew research from Accenture found that generative AI and other rapidly evolving technologies are ushering in a new future for business where the physical and digital worlds are linked.
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