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These Companies Already Know What the iPhone 15 Looks Like

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Makers of iPhone accessories rely on rumors, insider tips and other knowledge to get their products ready ahead of Apple’s unveiling.

Sept. 11, 2023 10:00 am ETAs soon as Apple releases new products, third-party cases and compatible accessories seem to instantly hit the shelves.

How is this possible when cases can take months to design and mass produce? WSJ’s Dalvin Brown explains. Illustration: Elizabeth Smelovintroduces its new iPhone 15 on Tuesday, many companies will already be shipping companion accessories of their own—cases that fit the just-announced lineup of smartphones.Continue reading your article with

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