By Munsif Vengattil BENGALURU -Homegrown Indian mobile phone firm Lava will launch 4G feature phones as it aims to corner a third of the market share for the entry-level devices within aCountering the culture war with education and empathy | SaltWire #TransRights #HalifaxProtestBENGALURU -Homegrown Indian mobile phone firm Lava will launch 4G feature phones as it aims to corner a third of the market share for the entry-level devices within a year, while also gradually boosting its budget...
The company will launch 4G feature phones in the effort to take its market share in the segment to 35% within a year, up from 26% now, said Sunil Raina, the president and business head of Lava International. Research firm Counterpoint estimates that Lava has a share of less than 1% in the world's second-biggest smartphone market, with 650 million such devices.
Billionaire Mukesh Ambani's telecom arm recently launched a device in the category, offering services such as digital payments.